Last week I spoke about an article about cannabinoid beverages in our industry not hitting the mark with regards to cannabinoid content. And the lack of consistency being a leading indicator as to why I have not carried them.
After reading this article, I am very hopeful for the future of CBD infused beverages.
One of the most difficult aspects to the economic shut downs that have been inflicted upon the populace has been the shut down of support centers for those who are going through recovery.
I have a buddy in the industry who has gone through some things when it comes to recovery over the past few years. This year has been a tremendous test for his resolve to maintain a clean lifestyle, and he has been rocking it despite the hurdles.
One of the things he and others in his shoes look forward to are the meetings with like minded souls. This support beam in their lives has been demoed for far too long. Thankfully, some locales have rebuilt that support beam, unfortunately just in time for the next cold and flu season.
Having the ability to incorporate healthful cannabinoids in a convenient beverage delivery system from the comfort of home would be a blessing for those who are trucking along day-by-day to live their best clean lives.
I enjoy reading about real and potential declines in alcohol use, and then hearing that habit being replaced with beneficial cannabinoids to help heal the mind, body, and spirit. Really makes the early days of the struggle worth it.
Stay well.
The global cannabis-based drinks market is projected to have tremendous growth in the coming years. According to a new report from cannabis market intelligence and consultancy firm Prohibition Partners, the global cannabis beverage market will be worth $1.82 billion by the end of 2020 and $5.8 billion by the year 2024. “ The Impact Series: Disrupting Drinks ” report examines the impact that cannabis beverages might have on the established drinks market, and includes important insight garnered from extensive consumer surveys. Based on this data, Prohibition Partners predicts that these cannabis-based drinks could pose a significant threat to the alcohol industry. Alcohol During The Coronavirus Pandemic With the coronavirus pandemic containing large swathes of the global population to their homes, fears arose that the lockdown measures might result in a sharp increase in alcohol consumption. Alcohol support services in the UK reported that clients were drinking more and relapsing […]
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